Freight Insights.
Notes on AI in freight, written for operators, not consultants.
- Why 78% of freight RFQs go to whoever quotes firstB2B buyers don't pick the best quote. They pick the first credible one. Here's why speed beats precision in freight, and what it costs you to be third in line.
- Email is still how shippers communicate. Stop trying to make portals happen.Every TMS vendor for the last decade has tried to push shippers into a portal. Shippers ignore the portal. Here's why email won, and why your AI layer should meet customers where they already are.
- What a $19 quote actually costs youA junior coordinator is the most expensive part of your sales engine, and they spend 43% of their day on quoting work. Here's the math nobody puts on a deck.